Friday, April 18, 2014

Estate agents with personality

When we outgrow the Sugar Cube and are ready to move into an elaborate mansion on the beach, how should we choose our realtor? I guess I'll just base it on the advertising.

Kudos to this guy for the beach community-relevant metaphor.
'There is a perfect wave brewing in the real estate market right now'.

A close up of the realtor about to hit the waves. In his suit.
But I think Alison, shown below, is that bit more creative. When you think about the South Bay, of course you think about surfing. So obvious it's boring. How about a nice Segway pun, complete with a shot of her in action on the beach, instead? Brilliant.

These ads are from DIGS, my favourite free magazine ever. But we shouldn't ignore street advertising. Given their love of a neat rhyme, I feel Kevin & Kaz & I would get along very well.

Choices, choices. This personality-lead approach is rather different to the UK, where all estate agents kinda look the same from a distance, and you just go to the guys who are least annoying. That's all well and good if you're just buying a house. But over here, it's much, much more than that:
So that's alright then.

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