Do dogs even like icecream?

I found further evidence of the canine craziness that grips New York when I passed this pet shop yesterday. They were hosting an icecream social. For dogs.

We don't really have ice cream socials in England, so I was puzzled. But too busy picking my jaw up off the floor and taking that picture to ask them what it was.

Thanks to wikipedia I now know it that it is pretty much as it says on the tin: a party where you eat icecream.

So let me spell it out for you. This petshop was hosting a party for dogs, during which they serve the dogs icecream. And they had guests! People were actually there hanging out while their dogs ate icecream.

Clearly the heat has gone to everyone's heads.