Estate agents with personality

When we outgrow the Sugar Cube and are ready to move into an elaborate mansion on the beach, how should we choose our realtor? I guess I'll just base it on the advertising.

Kudos to this guy for the beach community-relevant metaphor.

'There is a perfect wave brewing in the real estate market right now'.

A close up of the realtor about to hit the waves. In his suit.

But I think Alison, shown below, is that bit more creative. When you think about the South Bay, of course you think about surfing. So obvious it's boring. How about a nice Segway pun, complete with a shot of her in action on the beach, instead? Brilliant.

These ads are from DIGS, my favourite free magazine ever. But we shouldn't ignore street advertising. Given their love of a neat rhyme, I feel Kevin & Kaz & I would get along very well.

Choices, choices. This personality-lead approach is rather different to the UK, where all estate agents kinda look the same from a distance, and you just go to the guys who are least annoying. That's all well and good if you're just buying a house. But over here, it's much, much more than that:

So that's alright then.